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Browse & Book Time With Our Mentors Below
EXPERTISE:
Social media/ influencer branding for women 50+
Reinventing and curating your life after 50
Personal self development
ABOUT THE MENTOR:
Call her blogger, YouTuber, or Social Media Influencer, Elaine is one of the pioneer digital creators in the 50+ space. Known as Squarepearls, she is an innovative and inspiring influencer who leverages her platforms to deliver age-positive messages with a focus on fashion, travel, beauty and wellness.
Over the years, Elaine has had the opportunity to partner up with major brands including Oprah Magazine, Banana Republic, Zappos, Pandora, Walgreens, Ann Taylor, Armani Beauty, StriVectin, and Laura Geller Beauty... just to name a few. She is also a regular contributor to the Who What Wear online fashion and shopping platform with over 20 features.
When Elaine began reinventing herself at 50, she knew that style was not defined by age. Compelled to bring her outlook on fashion and beauty for women over 50 to as many women as she could, she started navigating the social media landscape designing and creating content around her passion, without a roadmap. However, as she grew her online following, Elaine quickly understood that social media influencing is not just about numbers, but all about authenticity.
Always focused on community, she leans on the audience-first approach to connect and build authentic relationships, thus leveraging a captive audience to shed light on fashion trends and the growth of the industry.
With over 7 years of experience, a knack for making meaningful connections with audiences, and the desire to help others maximize their potential, Elaine knows how to work a platform, connect with a crowd, and empower others to effectively do the same.
Before she was Squarepearls, Elaine was a Network Engineer. During this time, she worked in a variety of industries and companies from New Line Cinema to Bloomingdale’s and Haks Engineers - a highway and bridge development company.
Elaine is now working with aspiring influencers to amplify their communication, connection, and confidence, so they can make an influential impact on the world. She mentors with passion, guiding others to effectively strengthen and elevate their vision to new heights. Elaine is a different kind of influencer with an incredible story to tell.
She is an aspiring fitness enthusiast, and physical exercise and a healthy diet are essential parts of her well-being. She loves traveling, discovering exotic cuisine, and enjoys live theater.
LEARN MORE:
PRICE:
The listed price covers one hour of the advisor's time
SPECIAL OFFER:
Would you like a 10 minute consultation before booking an hour Please email info@we-rule.com and we’ll reach out on your behalf
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Social media/ influencer branding for women 50+
Reinventing and curating your life after 50
Personal self development
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Instagram: @squarepearls
Brands: Oprah Magazine, Banana Republic, Zappos, Pandora, Walgreens, Ann Taylor, Armani Beauty, StriVectin, and Laura Geller Beauty
EXPERTISE:
Brand development for both you and your business
How to develop your brand identity and go-to-market strategy
Life and career reinvention based on my best-selling book
ABOUT SARA ARNELL:
Sara Arnell is renowned for guiding companies, brands and products along a strategic pathway, always reinforcing that the ultimate symbol of style is substance. Sara began her career at Vanity Fair magazine working with legendary style-editor Andre Leon Talley. She moved quickly from editorial to advertising at her agency, Arnell Group, where she worked with some of the most iconic brands today including DKNY, Chanel, Theory, Goop, Samsung, Pepsi and many more. Her work has been seen on a global basis and has garnered many coveted industry awards including recognition for creative excellence from the CFDA, Clios and Cannes Lions. As a global branding and marketing expert and former advertising CEO, Sara has a talent for understanding brands based on a deep and meaningful consumer and market understanding.
Her solutions prepare stakeholders with solutions for sustainable development and growth. In 2020, Sara wrote a tell-all book, There Will Be Lobster: Memoir of A Midlife Crisis to share the personal struggles that she had kept to herself for years. Her philosophy in writing this book was that if it helped even one person find healing, it was all worth it. The book became a best-seller. Sara’s most recent endeavor is a founder and creator of Salt Stone, a respiratory health device that is receiving praise from doctors, wellness practitioners and users.
Sara is currently Adjunct Professor at Parsons School of Design, teaching classes in marketing, branding and advertising. Sara holds a BA from Skidmore College and an MFA from Sarah Lawrence College.
CONSULTATION:
Would you like a 10 minute consultation before committing? Please email info@we-rule.com and we’ll reach out on your behalf
PRICE:
The listed price covers one hour of the advisor's time
-
Brand development for both you and your business
How to develop your brand identity and go-to-market strategy
Life and career reinvention based on my best-selling book
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Website: saraarnell.com
Brands: DKNY, Chanel, Theory, Goop, Samsung, Pepsi
Recognitions: CFDA, Clios and Cannes Lions
Academia: Adjunct Professor at Parsons School of Design
EXPERTISE:
Craft impactful communication strategies that drive social change, with a focus on education, environment, and social justice.
Leverage expertise in research, media relations, stakeholder engagement, crisis communications, and digital outreach to help organizations engage communities effectively.
Guide organizations in fostering equitable solutions and meaningful reform through strategic, audience-centered communication.
At Better Together, we develop strategic plans that shift perceptions and drive lasting behavioral change, ensuring your message resonates deeply and authentically.
ABOUT CATHARINE MONTGOMERY
Catharine is a seasoned communications expert with deep expertise in education, environment and social justice issues. She founded Better Together after a successful career working in-house and at multiple communications agencies on numerous campaigns that have helped bring about social change. Throughout her career, Catharine has demonstrated a passion for supporting social justice efforts. She has worked at several agencies, including progressive communications startup 617MediaGroup, where she helped position partners in effectively engaging with stakeholders while equitably and effectively equipping and serving the community to address the need for reform. Her expertise in media outreach, stakeholder engagement, events, legislative affairs, and community involvement have all been integrated to support those disproportionately impacting communities of color and who are already stigmatized and under-resourced.
Catharine has also led internal DEI efforts at Burson-Marsteller, conceptualizing and executing a live-streamed employee forum across the U.S. on policing and race, and an external panel discussion, “At the Crossroads of Policing, Race and Media” to examine the influence of news and social media on Americans’ perceptions about police interactions with African Americans and others. She also led the agency’s Black Employee Resource Group and launched and led Burson-Marsteller Advantage Women, a global partner offering focused on helping organizations close the gender gap and create opportunities for women.
In addition, Catharine's efforts in environmental sustainability helped develop and build consensus for the first-ever, cruise industry-wide carbon reduction goal. She created a stewardship model for port destinations resulting in increased engagement in key European ports while marshaling a relationship with the City of Dubrovnik resulting in a historic private-public partnership. Throughout her career, Catharine has always displayed a careful approach to concise and effective messaging by clearly articulating the objectives, strategies, and tactics that lead to successful communications campaigns. She has led in the development of strategic plans, from the ground up, that not only changed perceptions, but resulted in ongoing behavior change. Additionally, she has had the opportunity to work with third-party stakeholders, which furthered her ability to communicate with all audiences.
Catharine holds a Bachelor of Science in Public Relations and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business. She successfully completed the Vital Voices Visionaries Program in Partnership with the Estée Lauder Emerging Leaders Fund. In addition, she is a member of CHIEF, Dreamers & Doers, The 10th House, Public Relations Society of America, the National Black MBA Association, the National Press Club, Like Minded Collective, Ladies Get Paid, Greater Washington Urban League and ColorComm. Catharine also volunteers for the Woman of Impact for Girls Inc. of the Washington Metro Area.
LEARN MORE:
Check out Catharine’s website here & LinkedIn here
SPECIAL OFFER:
Would you like a 10 minute consultation before committing? Please email info@we-rule.com and we’ll reach out on your behalf
PRICE:
The listed price covers one hour of the advisor's time
-
I can advise on crafting impactful communication strategies that drive social change, particularly in education, environment, and social justice. Leveraging my extensive experience in research, media relations, stakeholder engagement, crisis communications, and digital outreach, I guide organizations to effectively engage communities and stakeholders, fostering equitable solutions and meaningful reform. At Better Together, we specialize in developing strategic plans that not only shift perceptions but also instigate lasting behavioral change, ensuring your message resonates deeply and authentically with your audience.
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Website: thebettertogether.agency
Linkedin: linkedin.com/company/thebettertogetheragency
Brands: 617MediaGroup, Burson-Marsteller, cruise industry, City of Dubrovnik, Vital Voices Visionaries Program, Estée Lauder Emerging Leaders Fund, CHIEF, Dreamers & Doers, The 10th House, Public Relations Society of America, National Black MBA Association, National Press Club, Like Minded Collective, Ladies Get Paid, Greater Washington Urban League, ColorComm, Girls Inc. of the Washington Metro Area.
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