Kristen Farris founded a vegan dog accessory brand with stylish bandanas, blankets, collars & scarves
As a dog foster mom and rescue advocate, I created CuddleMutt to make a difference. CuddleMutt is a vegan dog accessory brand with stylish bandanas, blankets, collars and scarves. For every item purchased, we donate a signature CuddleMutt blanket to a rescue or shelter to provide comfort to a dog in need.
What are your favorite business tools and/or resources and why?
There are so many amazing tools and resources but a few favorites include:
1. Canva (www.canva.com): All CuddleMutt handouts are created on Canva. The platform allows you to easily drag-and-drop into stunning graphics, so all materials look professional and polished.
2. Preview (Phone App): My go to app for planning and designing the CuddleMutt social media Instagram feed, as well as develop content so posts are ready to publish at a moment’s notice.
3. Lightroom (Adobe software): Photo editing software used to make our dog models look their best. This software allows me to efficiently go through the thousands of photos taken and edit so they’re social media ready.
What are your short/long term goals?
Short Term: We just opened a physical store location at the Mall of America on November 1st. My focus has been on the storefront and preparing for the holiday traffic.
Long Term: Increase our wholesale B2B customer base. Which in turn will allow us to reach more shelters with blanket donations nationwide.
Who is the one super successful person you look up to? Why them? Can you share their quote/ideology that inspires you the most?
Lori Greiner, from Shark Tank, is one of my idols. I am inspired by Lori’s entrepreneurship drive, her influence on woman empowerment and her compassion to help others.
My favorite quote from her is, “Real magic comes from a brilliant idea combined with a willpower, tenacity, and a willingness to make mistakes.”