WE RULE CREATIVE is a dynamic creative, marketing, public relations agency. We are passionate about the intersection of business and design full stop. From the very beginning, we fully embrace your objectives and transform them into dynamic action plans through marketing and communications strategies that truly pack a punch. Creating impactful moments isn't merely a roll of the dice. It's a collaborative endeavor we craft together with our clients. What truly sets us apart is our knack for translating your business goals into not just visually stunning design, but also technically sound, design-driven solutions, all wrapped in compelling storytelling.

Our team has worked on amazing projects with companies that include American Express, Rimmel, Diageo, Royal Botania, Parsons the New School, Fil De Vie, Hardrock Hotel, Westfield, Saks Fifth Avenue, Jeremy Scott & more.

BRANDS WE COLLABORATED WITH:

OUR SERVICES

Email + Direct + Digital Marketing, Events, Public Relations, Partnerships, Investor & Corporate Pitch Decks, Branding, Graphic Design & more!

Camille Jalandoni is a PR and partnerships wizard

With 15 years of experience in the public relations field, founder Camille Jalandoni believes in honoring each company's unique mission by crafting tailored media and business strategies to share her client’s purposeful voice with the public. She’s razor sharp about identifying the newsworthy angles that that will move the needle for brands in a in a meaningful way. This is not achieved with a one-size-fits-all approach. Through her entrepreneurial spirit, passion for thoughtful storytelling and brand partnerships, Camille helps clients shine a light on their most compelling achievements and finds ways for her clients to collaborate with partners that will take their business to the next level.

After running a beauty, fashion, hospitality, finance agency in Australia, she’s also enjoyed moving to the United States and working more closely with start-ups that are mission-driven and intimately invested in making a positive impact on their industry. Her extensive experience spans across a broad range of brands including Diageo Premium Spirits, Escada, Revlon, Coty, PIMCO, Stella McCartney, Stuart Weitzman, Visa, Facebook, SAP, Spotify and more.

Justyna Kedra excels where creativity meets business

Justyna Kedra is a creative and business mastermind behind the now iconic platform for women in business WERULE. She graduated from Parsons the New School and her work with women founders was acclaimed by the United Nations where she received the “Champion of Change“ award.

Justyna worked with brands such as American Express, UN Women, The New School, Westfield, sundays, Fil De Vie & more.

She specializes in creative direction, marketing strategy & loves to help pre-seed founders build their investment decks.

Justyna’s story has been printed in The New York Times. She’s currently a mentor at The Tory Burch Foundation and works with the New School Impact Entrepreneurship Initiative where she also co-host a podcast called "Let's Talk Impact".

THE NEW SCHOOL

IMPACT ENTREPRENEURSHIP INITIATIVE

The New School Impact Entrepreneurship Initiative is a university wide initiative focused on making the world of impact more diverse and represented. It is a graduate fellowship that Justyna launched a podcast for, which is focused on exposing students to the impact community in NYC and beyond.

DELIVERABLES

• Marketing Strategy on promoting & outreach for the podcast promotion

• Creative direction & delivery of assets to be used on Spotify, digital marketing & social promotions

• Impact based events & workshops (design & marketing)

OUTCOMES

• The podcast is in the top 5% of podcasts shared globally (data via Spotify Wrapped)

• First season closed with 25 episodes

+Podcast Link

+Impact Events & Workshops Example

AMERICAN EXPRESS

While working with American Express for over 6 years we had the pleasure of working on their premium card portfolio including Centurion and Platinum. She focused mostly on early tenure, loyalty and most valuable cardmember campaigns. The photo here is an example is from her favorite campaign: the Centurion card relaunch with cool card design from Rem Koolhaas & Kehinde Wiley.

DELIVERABLES

Prepare all marketing assets & strategy to relaunch the centurion card that included new card design from 2 prominent creatives (Rem Koolhaas & Kehinde Wiley), plus redesigning the welcome kit which included a wearable card collaboration with Prada.

OUTCOMES

• $1B+ in revenue driven (overall)

• New, exciting and profitable card added to the portfolio

• Expansion of the Centurion portfolio into a more lifestyle card product

note: creative was delivered by an agency & designed by the artists + Prada

RIMMEL

Client

Rimmel is the #1 ranked makeup brand in the UK 

Deliverables

To create a digital PR campaign that celebrates the 10 year anniversary of Kate Moss as the Face of Rimmel and drive nationwide sales through a multi channel campaign.

Outcomes

We created a viral media and social campaign which entailed a t-shirt design competition where people could submit a design that commemorated Kate Moss’ partnership with Rimmel. The winning design was selected by  Kate Moss herself. It was promoted through social media and received 120 billion impressions of mainstream press coverage including in Harper's Bazaar, Vogue, Marie Claire, Cosmopolitan. National sales for Rimmel increased by 5% for the quarter and the campaign received an advertising award by the Advertising Council Australia for the category of multimedia creativity. 

WERULE

WERULE is a platform we founded back in 2015 that has been connecting founders to mentors, advisors and growth opportunities since 2015. It has been awarded the Champions of Change Award by the United Nations and worked with companies such as Walmart, Hermes, NASDAQ, and iFundWomen. Here is the link to our Instagram.

DELIVERABLES

We have been doing the creative work in house since launch, so here is a little preview of the redesign of our advisory platform. We had to redesign the older WERULE look to prepare for launch of the new advising platform where visitors can book advisors and mentors on demand. The project includes the redesign of the website, social media, marketing assets (email, DM and social) as well as other non-creative assets.

OUTCOMES

• Launch of 30 advisors for beta testing

• The views on the website grew +216% mo/mo

• Social media accounts engagement grew by 43.1%

Below image: WERULE x Soho House 2023 AAPI Month Celebration with Gabby Hirata (CEO @ DVF)

WERULE x SBS NYC X WENYC

We collaborated with the NYC Government (SBS & WENYC) to tell stories of local business owner, but also to take headshots for them that they can leverage in pitch decks, press, websites and social media campaigns

ADDITIONAL CLIENT WORK

+ sundays Nail-care Studio

sundays studio: We’ve worked with sundays studio for the past 7 years on various project ranging from helping design the investment deck, various direct mail, digital marketing assets, 360 Public Relations services as well as a multitude of partnerships. Plus, more recently, focusing on the email automation for B2B and NYC nail studios.

PUBLIC RELATIONS Deliverables

Develop and execute a PR + Partnerships plan that would help leverage a small start-up as a leading non-toxic nail salon and number one nail brand in the USA by promoting its unique technical and emotional benefits and founder story.

Outcome

We helped sundays to gain brand recognition through several awards including #1 nail care product in the USA, outperforming publicly listed nail care brands owned by L'Oreal and Coty. New York Magazine Best Nail Salon Of The Year 2018, Allure Best Nail Polish Of The Year 2020, 2021, Cosmopolitan Best Manicure Kit Of The Year 2020, GQ Magazine Best Nail Polish 2021.

+ Harkham Wines, + Hark Angel Collective

Harkham Wines & Hark Angel Collective: A fun, artsy and creative wine label designs for a port wine that has very boring competitors as well as their impact wine focused on supporting kids in Kibera, Kenya. Prior to working on the impact wine label we also creative directed the bidding page for the artwork & executed it.

+ Fil De Vie

Fil De Vie: We worked with the founder Sharon Lombardo (check out their work — it’s a next level vision) to put together the investment deck for their seed funding round. We worked together hand in hand to put together the content as well as collaborate on the design of it.