The Idea Of Makeup That Could Be Slept In Wasn’t A “Fundable Idea,” So Fiona Co Chan, Founder @ Youthtopia, Had To Trick Her Brain To Gain Confidence In Her Now-Viral Brand
Youthforia was launched by Fiona Co Chan in 2021. The idea for Youthforia came about right when COVID hit. Perhaps it was the inability to go out and see people, but Fiona kept coming back to this idea that the best part of wearing makeup is going out with your friends and sometimes that means forgetting to take your makeup off. She really wanted makeup that was good for your skin, so good you could sleep in it.
During the development of Youthforia, Fiona slept in all of the lab samples (and recruited her husband to sleep in them too) and woke up with much better skin. It completely changed her beauty routine philosophy - makeup is an extension of skincare. And sleeping in lab samples is a huge part of the Youthforia testing process. Above all, we love caring for your skin - we truly believe that makeup should be good for your skin.
She's also passionate about Green Chemistry and not using fossil fuels and it's a big pillar of the Youthforia formulation philosophy, because most makeup contains liquid microplastic and she just didn't want to do that. Fiona was recognized by Byrdie Eco Awards as a Eco Beauty Hero and a Disruptor.
She likes making beautiful makeup that has a unique spin on existing categories while being friendly to the planet and being good for skin. Basically, the entire Youthforia brand is just a collection of things she finds interesting to work on and is all about inspiring fun and being with your friends.
Beauty Sleep with a Twist: Why Youthforia's Sleep-In Makeup is a Game Changer
For beauty enthusiasts, the struggle is real: wanting to look flawless but hating the thought of washing off a face full of makeup before bed. Enter Youthforia, a brand shaking things up with its innovative line of sleep-in makeup. But what exactly makes Youthforia so genius? Let's dive into the science and the convenience that's revolutionizing nighttime beauty routines.
The Science Behind Sleep-In Makeup:
Unlike traditional makeup that can clog pores and irritate skin, Youthforia's products are formulated with a unique blend of breathable, skin-safe ingredients. Here's the breakdown:
Lightweight and Breathable: The makeup utilizes innovative pigments that allow your skin to breathe throughout the night, preventing clogged pores and breakouts – a major concern for those who sleep with makeup on.
Skin-Nourishing Ingredients: Youthforia's formulas are infused with beneficial skincare components like hyaluronic acid and vitamin E. These ingredients hydrate and nourish your skin while you sleep, promoting a healthy, radiant complexion.
Long-Lasting Wear: Who says sleep-in makeup has to compromise on wear time? Youthforia's products are designed to stay put throughout the night, so you can wake up looking fresh and ready to face the day.
The Convenience Factor:
Let's face it, our lives are busy. Youthforia eliminates the need for a double cleanse before bed, saving precious time in our nighttime routines. Here are the perks:
Effortless Nights: Simply remove any eye makeup (Youthforia offers a sleep-in safe mascara!), and you're done.Hit the pillow without the guilt or hassle of a lengthy makeup removal process.
Perfect for Travel: No more lugging around bulky makeup bags or worrying about forgetting essentials. Pack light and travel smart with Youthforia's versatile products.
More Beauty Sleep, Literally: Those extra minutes saved on cleansing translate to more precious shut-eye.Hello, well-rested skin and a radiant glow!
Youthforia: A New Era in Beauty
Youthforia isn't just about convenience; it's about defying expectations. The brand challenges the traditional notion that makeup has to be removed every night. With its innovative formulas and focus on healthy, breathable wear, Youthforia is paving the way for a new era in beauty – one where looking good and feeling good go hand in hand, and a good night's sleep doesn't have to come at the expense of a flawless look. So, ditch the makeup remover wipes and embrace the future of beauty – where sleep and flawless makeup can finally coexist.
