Shay Paresh is the founder of SHAYDE Beauty, a skincare brand with melanin in mind
Shay’s years working in media taught her a number of things. The most obvious was that melanin-rich skin was being underserved. Even though the beauty industry is a nearly $1.4 trillion market, many of its most commanding brands ignore the needs of deep and dark complexions from formulations to marketing.
After a lifetime of acne scars and hyperpigmentation, this added insult to injury for Shay. It confirmed that her years of struggle were actually caused by an industry-wide oversight. In fact, the real problem was that no one was making products for her.
SHAYDE Beauty was born to serve this market and create skincare with melanin in mind.
Who is the one person you look up to? Can you share their quote/ideology that inspires you the most?
Indra Nooyi - Former CEO of PepsiCo.
“Remain a lifelong student. Don’t lose that curiosity.”
“Whatever you do, throw yourself into it. Throw your head, heart, and hands into it.”
Do you have a fixed work routine? Is it important to have one? Any tips for our readers?
Having a routine definitely helps with productivity! I take the first few minutes of my morning to prep for the day. Keeping a list of tasks that need to be completed and setting my priorities is key. I’d also recommend going on a mid day walk for an energy boost!
What does success mean to you?
Being able to wake up everyday with purpose and happiness.
BUSINESS IG: @shaydebeauty
PERSONAL IG: @shayparesh
SHOP: SHAYDEBEAUTY.COM