Three women sitting on a stage in discussion, with one woman speaking into a microphone. Behind them are banners with text and a screen.

WERULE x Power Up Conference

Sponsoring Courage, Connection & Change

We’re proud to announce that WERULE is sponsoring the Power Up Conference, founded by the incredible Gloria Feldt, author, speaker, and founder of Take The Lead. If you'd like to attend the conference, click here (use the code POWERUP2025 for a 25% discount).

This year’s theme, “Courage to Lead,” is a call to action for leaders at every level—whether you’re running a company, building a team, or simply leading your life with intention. Together, we’ll explore how to:

  • Turn disruption into your advantage and lead with clarity.

  • Connect with ambitious women (and the men who champion them) who are building the future.

  • Leave with the power to act, inspire, and create lasting change.

MEET THE MENTORS

WERULE is bringing in extraordinary mentors from our network to support conference attendees during and after the event.

From career transitions to entrepreneurship, leadership development to wellness, our mentors are here to help you take your next bold step. Meet featured mentors below.

A woman with shoulder-length brown hair and red glasses, smiling in front of a light gray background. She is wearing a navy blue blazer, gold earrings, a gold necklace, and a black top.

Bari Harlam is a successful C-suite business leader, marketer, educator, and author. She is co-founder of TROUBLE LLC and she relishes being a TroubleMaker for good. Bari is a pioneer in personalized and digital marketing, loyalty and experience, and data analytics. Bari’s strategic consumer focus and business acumen have driven enormous value for several companies including CVS Health, Swipely, BJ’s Wholesale Club and Hudson’s Bay Company.

A woman with dark, wavy shoulder-length hair, wearing a black top and a gold necklace, sitting on a yellow armchair in a room with large windows and yellow flowers in the background.

Desiree Almodovar is an investor and GTM strategist with 15+ years of experience spanning venture capital, big tech, and startups. At AlleyCorp, one of NYC’s top early-stage funds, she built a differentiated investment vertical focused on historically underserved markets. Previously she helped launch global products at Google used by over a billion people. Across her career, she’s partnered closely with early-stage teams to shape product strategy and drive early traction.

A woman with long dark hair, glasses, and light lipstick sitting on a city sidewalk in black and white, wearing a dark jacket and pants, with a serious expression, urban background.

Ebony Young is the Deputy Borough President of Queens, NY, and a dynamic leader with over 20 years of experience in community impact, social responsibility, and public service. From her roots at the YMCA to roles in corporate social responsibility and nonprofit leadership, Ebony has dedicated her career to uplifting communities, fostering innovation, and championing equity for women and underrepresented leaders.

A woman with long brown hair and a light-colored dress standing in a bright, modern room with abstract art on the wall behind her.

Sigourney Cantelo is a beauty and wellness storyteller with over 22 years in media, spanning Vogue, national newspapers, and television — and now, as Founder & Publisher of Beauticate, I lead a multi-platform brand reaching 2.87M+ people each month across web, podcast, and social.

A woman with dark brown hair in loose curls, wearing black-rimmed glasses, a dark teal turtleneck, and a black jacket with colorful embroidery, smiling at the camera against a gray background.

Shireen Soliman is an interdisciplinary artist, educator, and advocate with over twenty years of professional and academic experience spanning fashion, design, art, and culture. She brings multifaceted expertise and a community-centered approach to her work as an educator and consultant for design studios, academic institutions, cultural and non-profit boards and organizations.

Black and white photo of a woman with long hair, resting her chin on her hand, smiling, in an indoor setting.

Meghan O’Donnell is a PR and communications strategist with 12+ years of experience helping consumer brands tell their stories and connect with people in meaningful ways. She’s led PR for food, beauty, tech, lifestyle, and sustainability companies — like Too Good To Go, Beyond Good, Peet's Coffee, Klarna, Nutribullet, and Glow Recipe — and knows how to blend strategy with creativity to drive real impact.

Attendees will be able to sign up for flash mentorship sessions from these incredible women & more!

Woman walking on a city sidewalk holding her phone, wearing sunglasses on her head, in a striped shirt tied at the waist, and a patterned skirt, with trees and parked cars in the background.
A woman with long, curly black hair, wearing a black blazer and a pearl necklace, smiling confidently against a gray background.

Jennie Baik @ Primary Venture Partners

Kelsey Nelson, Director of Communications @ MENTOR

A woman with long dark hair and a black top, smiling with crossed arms in an office setting with large windows.

Sabrina Teichman, Founder @ Strategie

A young woman with colorful tattoos on her arm, wearing a black T-shirt, large black headphones, and multiple wristbands, making the rock on sign with her hand, against a pink background.

Grace Lawton, Motion Designer

A person with short curly dark hair, wearing orange eyeshadow, neutral lipstick, earrings, and a black sleeveless top, resting their chin on their hand and looking at the camera against a plain white background.

Yasmina Stitou, Award-winning publicist and AI strategist

A woman with long blonde hair smiling outdoors with trees and a body of water in the background.

Violet Sudol, Founder @ The Helper Bears

Become a Mentor

We’re opening up an opportunity for leaders in our community to mentor women through Take The Lead’s Power Up Conference.

WHAT IT INVOLVES:

  • Minimim commitment of 30-minute mentorship sessions, once a week for 2 weeks (just two sessions)

  • Virtual, flexible, and deeply impactful

  • You pick your own availability

WHAT YOU’LL RECEIVE:

  • A feature on WERULE Blog & social media

  • Complimentary access to the WERULE mentor network for 1 month.

  • The chance to support women leaders at a pivotal moment in their journey.

  • Ability to book all the mentors at the conference