Success means… being a catalyst for positive change that brings people together and makes the world a better place for all of us.
Three adjectives that deserve me are... tenacious, visionary, bold.
You can’t run a business without… passion. There are going to be times where you feel like giving up, firing yourself, and walking away. It doesn't happen just once and you overcome it and you never feel it again. It is going to happen each time you come up against an obstacle or feel resistance. The thing that is going to fuel you and keep you going when it gets difficult is your passion.
In the next 10 years I will be… happy. I stopped making 5 year plans or 10 year plans. I have big visionary goals I am moving closer to each and every day, but I hope as I get closer that I am also making them bigger so I don't ever reach them. When I was younger and I reached the top of my career path I thought I would feel "successful" and really what I thought that meant was that I would be "happy". I got there and had everything I thought I was supposed to have and I wasn't happy. Since I left that job I have decided to give myself permission every single day to be happy, and for the next 10 years (and the rest of my life) I plan to keep doing that. The goal is not to get to the top for me anymore, it is to enjoy each and every step as I am taking it.
The Potentialista® is a boutique public relations agency. Through communication strategy, personal branding, and building mutually beneficial relationships we help business owners and thought leaders build irresistible reputations and reach a larger audience so they can make the impact they are meant for. We are on a mission to spread ideas that serve a greater purpose to inspire each and every one of us to reach our full potential.
What motivated you to become an entrepreneur? Is having your own business something you always wanted to have?
Honestly, I never thought of myself as an entrepreneur. I started my career in nursing and I have always been driven to succeed and climb to the top of my career path. I never imagined it would take me to starting my own business in public relations. I moved to New York City in 2016 and I was only supposed to be here for 3 months. Two and a half years later I am still here. I met my first mentor a couple months after I arrived. He is a serial entrepreneur and he mentioned that he saw a little bit of himself in me. After that, I set out to meet a lot of different people in various industries to try to figure out what I enjoyed doing the most. If I hadn't had that push by the first few mentors I met to step out of my comfort zone, I would probably be in a graduate program right now. I have no regrets and I am so happy I followed my heart, stayed in New York City, and decided to start my own business.
How did you come up with your business idea? What inspired you?
My business idea started out as helping people reinvent themselves. I realized what I was actually helping people with was personal branding. Through developing my own brand and building relationships, I was able to get media coverage for my business almost instantly. People started coming to me and asking me if I could teach them how to get more publicity and create more brand awareness for their businesses too. So, I went from teaching people how to build a personal brand to helping them do it to doing it for them. I was inspired to help people when I met someone in New York City who told me he was in town to deliver a keynote speech. He mentioned that entrepreneurship was his second career and that he hadn't really prepared for the speech. He said he just got up on stage and spoke about something he was passionate about and something that he could talk about for hours and hours. He gave me some of the best advice. He said, "It's important to pay attention when people listen to you, ask you for advice, or take notes about something you are talking about. That's when you know you have found something that is easy for you, but that is not the same as taking the easy way out." From that moment on, I paid attention to what people were asking for.
What were you doing before this? How did it prepare you for the entrepreneurial life?
Before starting a business, I was working as a critical care registered nurse. I was there to help people through their most difficult, vulnerable times. Those experiences helped me become a really great listener and also made me very empathetic towards other people's experiences and situations. Being able to understand various different groups of people, what they want, and what they don't want has definitely helped me elevate other people's brands as well as my own so that we can connect with our audiences in a more meaningful way.
If you were a book, what would your title be and why?
"Nice Girls Finish First" because I used to look at being a people pleaser, being polite, and being everyone's friend as a weakness. For most of my life those things kept me from being my most authentic self and also distracted me from really learning to take care of myself. Now that I understand the balance between taking care of myself and taking care of others, I don't know where I would be if I hadn't learned those skills. I know I would not be where I am today if it wasn't for the people who have helped me along the way, and one of the ways I attracted those types of people into my life was by first offering to help them.