Interviewed by: Bethney Bonilla
BASED IN: FLORIDA
Humble, grateful and determined are three words Stefanie Overturf embodies from head to toe. Motivated by her visions for the future and the impact of her hard work thus far, Stefanie gives credit to the many mentors she has encountered throughout journey towards success. She admits it was her beloved grandfather, a hard working business owner, who inspired her entrepreneurial mindset at a young age.
Born and raised in Palmetto, Florida, Stefanie is the Co-Owner/Sales & Marketing Director of Overturf's Floor & Fabric Care, a company she founded alongside her husband in 2008. The duo found a need in their community for a reputable, service-oriented floor cleaning company, who could provide outstanding service to high-end clients. After overcoming the difficult time of the recession, the couple worked to build a company, which is now in its eighth year of operation and dominating the market.
With years of experience in business development, Stefanie continues to seek opportunities for growth and education, both personally and professionally. When her wheels aren't spinning on new marketing techniques or creating insightful videos for friends on Facebook, she is involved with a local charity supporting the development of young girls through after school programming.
With contagious optimism, Stefanie is dedicated to using her success as a platform for inspiring the full potential within friends, family and future Passionistas.
Tell us what you do.
At Overturf's Floor & Fabric Care we provide our clients with the most outstanding service experience even when it comes to cleaning their floors & fabrics. We deliver that service through the five values that we guide our company on: Our reputation, education, certification, systems and guarantee.
In your own words, what does it mean to be Passionista?
A Passionista to me is someone who is not going to let anything stop them FROM reaching their dreams and goals. It goes deeper than just having a career or going to work everyday. Your inspired by your dream, it creates a fire inside of you and so every day you work your hardest and you never give up or call in sick or take a day off because that dream is so big and real.
What has been your key to success throughout your entrepreneurial journey?
Probably building relationships with referral sources. This was a trick we learned from one of our mentors and it made a huge difference. Having strategic partnerships with complementary businesses has helped us to double our business. That requires being genuine, listening and being of service when they need you. As a result, we have partners who would never even consider referring a company other than ours.
Is it important to have mentors and mentor other people? Why?
Absolutely! I have mentors and coaches for both my business and personal life. Success leaves clues and by choosing a mentor that has done it and has gone through some of the same challenges you face...you can save yourself a whole lot of time and heartache just by asking the right questions and here is the key- LISTENING AND ACTING ON IT. Mentoring other people is really rewarding. I haven't done a whole lot of that yet (I hope to do more in the future). But, when you can help someone and they call you and say "Hey, I made that change in my business or personal life and I feel so much better" the feeling you get from that is unmatchable. Knowing you have helped someone else get one step closer to his or her dream is amazing.
What are some ways we can inspire other women and young girls to start their own businesses and build them to last?
Talk about it! Get active in your community and speak to young girls and other women and tell your story. Hearing other people speak about their success is empowering and especially when they hear that you maybe had some challenges on the way. Not that we’re happy to hear people have challenges but it makes them real and relatable because we all have them.
Is it difficult being a female entrepreneur or do you think gender in business doesn’t really matter?
You know, this is a hard question. I don’t think it matters. I think some people want to make it a bigger issue than it actually is. If you are confident and know that you offer a good product or service then it doesn't matter. Sure you may be at a networking event and get hit on or have someone make a rude comment but part of being a business owner requires thick skin. I have definitely acquired thick skin and don't let anyone ruffle my feathers.
What is one (or more) piece of advice you can offer our readers and other entrepreneurs that are reading your interview? What is the most important to keep in mind?
Don’t give up! There have been so many times in the life of our business, whether it was struggling to find the right employees or having a slow month, where I have thought why am I doing this? It would be so much easier to just go to work for someone and collect a paycheck. But, then I would be working for someone else’s dream and not my own. So don’t give up!
I don’t know who the actual author of this quote is because there are so many versions but it goes “Live like no one else will so you can live like no one else can". Anytime I’m feeling like giving up or stressed out I always think of that quote and how what I’m doing now will lead to such a great future and I know I can get through anything!