BASED IN: MALAYSIA
SARLAZ is a range of beautifully handmade fashion accessories. What’s unique about SARLAZ is, it's original, whimsical, personified and wearable work of art. Pushing the limits into creating various pieces which is one of a kind and the process it goes through, is really challenging and that’s why it’s unique and special. It retains its value as such unlike mass production. It is designed to celebrate and inspire, an artistic expression that people will enjoy by expressing their individuality about how they feel through what they wear. It's all about feeling good about yourself.
What is the best part about being an entrepreneur? What is the worst/hardest part?
My entrepreneurial venture has been very challenging, inspiring, intimidating and exciting all coined into one.
The best part of being an entrepreneur is the ability to rediscover myself and explore new things every time. It made me to be very resilient and encourages me to grow both personally and professionally.
I get satisfaction to wake up every morning, knowing I am working incredibly hard to create the future I want and it feels good to do what you love and to be able to share it with the world.
The hardest part - it’s a battle against all odds and requires some sacrifices, as the hurdles will be life changing.
It has been a journey fraught with financial challenges. You will make less than normal profit for a while through many sleepless nights. In the progress I am constantly learning more about the technicalities of the business. You just got to be aggressive in promoting and marketing your brand. It requires stupendous effort. Designing however, has always been the happiest part of the business for me.
Is it important to have mentors and mentor other people? Why?
When you are starting a business it’s absolutely important to have a mentor to guide and support you helps tremendously. You just need the boost to clear your doubts and get emotional support. Mentors have been there and done that. These days there is a lot more assistance available online too. It’s also good to mentor other people when you establish yourself, it will expand your network extensively and more opportunity to network with like-minded entrepreneurs.”
Is it important to set goals or is it better to just “go with the flow”? What is your strategy?
I think goals often limit us from being open to different avenues and opportunities.
Everyone can make goals, the challenge is following it and getting stress by it.
When you make goals, you get so caught up that you tend to be very generic. I usually plan and go with the flow, letting the mission unfold towards the vision. However, some plans may change along the way and leads you to surprising places you didn’t know possible. Invent your own journey and be creative and innovative about it. Do your part religiously and just breathe!
What does success mean to you? What does it mean to “be successful”?
Success to me is the ability to go after your passion, fearlessly. It take guts, success is serious. Believe in your actions constantly, keep moving forward and you'll be successful.
What is one (or more) piece of advice you can offer our readers and other entrepreneurs that are reading your interview?
You have to love what you do. There is no easy way around it, no matter how talented you are, it’s going to fail you if you’re not skilled and dedicated to be better everyday. If you experience defeat and failure, just hold on tenaciously and the universe will be on your side.
Be passionate and take pride in what you do and things are likely to fall into place. Be excited when you talk about it. It’s contagious, alert: don't brag! :-)
Although business is about making money, you also need to gain insights and resonate with the emotions of your consumers. Remember, you have to see the business like it’s all about your consumers, and not about you.