I don’t leave my house without SPF 30 and mascara.
People would say that I am creative and philanthropic.
The most important aspect of any business is being reasonable to employees.
My favorite business book of all time is ‘Think and grow rich’ by Napoleon Hill.
I design jewelry with the method of 3D printing here in NYC. What makes my brand so special or different is that we are able to take the vision from infancy stages to 3D printing to final product, all under one roof. I love being able to control the process of a design; be it my design or a custom order that we get, all the way from sketching, designing it on the computer, printing it, polishing it, to setting the stones - I love all of it. I am always looking for new innovative disruptive technologies in fashion, beauty/ health and wellness industry. We believe in giving is receiving so we donate up to 20% to the charity which helps children with Leukemia which I helped establish with my cancer survivor sister. Check out my collections at SaraShala.com, Vitae-Ascendere.com
What's your inspiration for your designs and collections?
I get highly influenced by my extensive travel around the world and experiencing the various cultures and fashions. However my main inspiration for my work is the diverse tapestry of culture and lifestyle here in NYC. The city I love! There is just so much of everything here.
What's your formula for success?
I think there are a lot of moving parts to being successful. If everyday you work on your objectives, it brings you closer to your goals, and that's what I strive for everyday. We should always take our business seriously while having a lot of fun doing it along the way
CHECK OUT SOME AMAZING LADIES WHO WEAR SARA'S PIECES:
How do you balance your business and life - Do you take ‘time off’ and focus on other things such as friends, family, hobbies, etc?
I try to to dedicate time from my busy day everyday for my family and friends, even if it means a phone call. My favorite hobby is yoga which I do everyday. It helps me set my intentions for the day ahead. Two of my other favorite hobbies are hiking and reading books. I do sound boring, don’t I? Hahaha! I love socializing too, especially after a long work day.
Is there a rookie mistake that new entrepreneurs keep on making? What is it? Did it happen to you?
One of the biggest rookie mistakes that I believe is overthinking or over tinkering a product or a service before bringing it to the market. It has happened to me in the pastthough I have learned to be more aware and control this rookie mistake that haunts us.
How do you view failure?
Historically, failure is one step closer to success and I believe that. We should all learn from our mistakes and treat them as lessons for the future.