ABOUT RIZOS CURLS: Julissa Prado, founder & CEO of Rizos Curls, is an entrepreneur and social media influencer with over 145K Instagram followers that has ignited a movement of curly haired individuals embracing their natural curls. Founded in October 2017, Rizos Curls was created to celebrate the beauty of curls, kinks & waves everywhere and offer quality products made with natural ingredients with no silicones, sulfates or parabens. Today, the brand has shipped to over 59 countries worldwide and been featured in Forbes, Teen Vogue, People, BuzzFeed & Refinery29, among others.
Rizos Curls stands for the 3 C’s ~ Curls, Community & Culture.
It is Made Con Amor… From One Curly Girl to Another!
BLACK FRIDAY DEAL: 30% Off The Complete Rizos Curls 4-Step Bundle, $57 Sale Price, $81.96 regular price
PLUS use code BLACKFRIDAY for free Travel Kit, with every 4-Step Bundle purchase
LEARN MORE ABOUT THE FOUNDER:
Why do you think it’s important for a platform like MAIA to exist?
What I have learned in business is that it is our communities that propel us forward. I could not be where I am today without the help and support of other female entrepreneurs, regardless of industry, and the sisterhood which we have created. Especially in a time like now, it is pivotal that women are given access to the resources, like those MAIA offers, to be able to support other female businesses and make a conscious decision about where we are spending our dollars. Funding companies that we believe in, whose vision we are aligned with, and ultimately helping pave the way for a more socially conscious future.
How do you generate new ideas to stay relevant on the market? Is it important to innovate in your space?
Makeup in creativity what you lack in marketing dollars. You don’t need a round of venture capital to excel in your space. Ultimately, staying true to yourself and your vision is what will allow you to connect with your customers, build loyalty and ensure your success. Be incredibly creative, both in terms of content and business processes, to stay ahead of the game and don’t be afraid to reach out to your customers for help. Some of your best ideas might come from your own customers.
What are your short/long term goals?
My immediate goals are to expand the retail distribution for the brand in-stores, not only domestically, but internationally. You would not believe the amounts of requests I receive every day from customers asking for the product to be sold in stores near them, whether it be California, Puerto Rico or The Netherlands. My goal is to satisfy their requests and build a sustainable business with longevity. Ultimately reaching as many of our Rizos Reinas as possible.
What sacrifices have you had to make to be a successful entrepreneur?
An incredibly difficult decision for every entrepreneur is knowing when to go full time. In starting Rizos Curls, I decided to leave my high paying leadership position at Nestle, and take the leap of entrepreneur without knowing what would lie ahead. It can be an incredibly scary thing for new entrepreneurs. Ultimately what I had to decide was what the opportunity cost meant to me. What I knew in my heart, was that I needed to invest in my passion, and once I took that leap you would not believe the amount of people who stepped forward to propel me along my journey.