BASED IN: NEW YORK
My name is Raven Robinson, I am a publicist and political strategist. Through my brand Pr2Politics I work with politicians and business owners on their public relations strategy. I am passionate about building exposure for people doing positive things within their community. On a day to day I secure media placements for clients, manage their social media and develop partnerships on their behalf.
Is it important to have mentors and mentor other people? Why?
It is very important to have a mentor that can help advise you and provide feedback on various business decisions. Your mentor is someone outside of your business, who is knowledgeable of your industry and can help guide you through your journey. It is equally as important to mentor as well because you want to be a blessing to others, the way you want others to bless you. I personally enjoy mentoring those younger, aspiring to be in my field and encourage others to do the same because in return they are able to keep you up to date with trends since they are younger in age and able to keep up with popular culture within your specific field. They can also show you a different way of doing things.
Setting goals or “going with the flow”? Which is more important? What is your style?
To be honest, both are equally important. I always say never plan, always be prepared. For example it is great to have a goal and work towards it but also be flexible if it does not happen. Always be prepared for new opportunities as well. For example, if you are a business owner and you are currently not planning to pitch media that does not mean you do not need to have a proper biography or headshot. If a major publication called you for a comment tomorrow although you did not plan to do an interview, are you prepared? That example can be applied to various aspect of your business, so go with the flow BUT also be prepared.
How important is it to have co-founders and focus on building a strong team?
It is VERY important to have a strong team. Having a strong team will allow you the opportunity to grow your business and focus on other aspects. It is important that your business at a certain point is able to run without you. Although they do not have to be co-founder’s someone should be second in commend to make decisions on your behalf in the event of an emergency.
What part of your personality helped you the most with your entrepreneurial journey?
My fearlessness, I am able to go into meetings, and execute cold calls because I feel the worse that can happen is someone can say no, but I am still willing to try. In business you have to go into everything with faith and be fearless, especially as you grow through the ranks of your business. Fear will be your worse enemy, it is important to combat it very early on.
Did you look for funding in the past?
No- I did not look for funding because it was very important to me that I my brand is 100 percent my vision. I funded my brand through my savings and working various part time jobs.
Why do you think that female owned businesses are a VERY small percentage (that has not been growing) of businesses that get funded by venture capital? What can we do to change that?
I feel it is sexism, I do not know if many men who are venture capitalist believe that women can successfully run a business. We can change that through mentorship, us as women can share resources and invest in each other.