By: Bethney Bonilla
BASED IN: LOS ANGELES, CALIFORNIA
She can often be found at a networking event, rocking the digital world or spending quality time listening to one of Tai Lopez or Grant Cardone's training programs. Rachel S. Lee, marketing strategist and social media guru, is hardworking, passionate and true to her core.
Investing in her own skills and wellbeing is the key to this female entrepreneur's success and happiness. She is sure to stay on the cusp of everything and looks to challenge herself and others in reaching the next level, which often involves pushing the limits… in a classy style. As a Passionista, Rachel looks to inspire others in seeking the best version of themselves. In that spirit she says, “My best perfume is being myself.”
Now living in Southern, CA, she is seeking opportunities to speak with youth on topics such as decision making, character development and prosperity. For Rachel, finding a work/life balance is never an issue, as she aims to avoid compartmentalizing the two. Determined, fearless and authentic, she is ready for the next chapter to come.
Tell us what you do.
While there are so many internet marketing firms, so many social media courses, and so many business coaches and consultants, there is no other ME! I am all about being my full, true self because I will attract who I attract and repel who I repel. I help other business owners do the same by teaching them to stand in their power and be their badass selves. No cookie cutters in my kitchen!
In your own words, what does it mean to be Passionista?
To me, a Passionista is a woman who is confident in what she stands for and is not afraid to play full out with full intensity. Crazy, Wacko, and Obsessed should be something you strive to be labeled as! It means you are doing a good job at being noticed and will attract the people who need your message.
What has been your key to success throughout your entrepreneurial journey?
My number one key to success is mindset work, such as going to seminars and conferences, reading and listening to books, watching videos and interviews on Youtube and listening to podcasts. Sometimes 90% of my day is mindset work. If I don’t do it, I will not produce any results. I have invested a lot of money into my self development because a mental hospital would be more expensive!! My happiness and peace of mind is the most important thing in my life.
Is it important to have mentors and mentor other people? Why?
Mentors are vital. I did not realize how much of my time I was spending with people not above my level of success and mindset until I heard Tai Lopez’ TedX talk, “The Law of 33%”. Too much of my time was spent with people below my level of ambition. I have increased this to be a balance of 33% people ahead of me, 33% on my level, and 33% who I can help out.
Why do you think now is the time to be a female entrepreneur? Do you believe that times are changing for the better? Is it difficult being a female entrepreneur or do you think gender in business doesn’t really matter?
I think, as females, we have an advantage in business. Yes there is a line between being sweet and being too flirty, but really as a woman, you should expect and command the respect of others. Women are more nurturing and just all around cool! Make sure to join some women entrepreneur support/mastermind groups online AND in person!
What does success mean to you? What does it mean to “be successful”? Can it ever be fully achieved or is it something that comes and goes?
After you have reached one success, you will always want more. Grant Cardone says success is your duty, obligation, and responsibility. We are wired to set “normal” goals and take “normal” action, but that is just mediocre and will never lead to an extraordinary life. We need to set 10X goals and take 10X actions daily to move forward and feel accomplished.
What is one (or more) piece of advice you can offer our readers and other entrepreneurs that are reading your interview? What is the most important to keep in mind?
Guard your mind and your time. Guard your ears and your eyes. Your mind and your time are the most valuable things you have. People are going to give you stupid advice and you need to ignore it. Only take advice from people you would trade places with. The harder you work and the more successful you will get, the more criticism you will receive from the mediocre. Have this be fuel to your passion!