Interviewed by: Rahana Rampersad
BASED IN: TRINIDAD AND TOBAGO
What do you do? How is your business different?
My name is Patricia Grannum and I’m the designer of a jewelry brand called Colour Riot Jewelry. At Colour Riot, our message is that life isn’t black and white so your jewelry and accessories shouldn’t have to be either. So, we love to explore and celebrate the joy that colour can bring to your life and to your wardrobe.
What is the best part about being an entrepreneur? What is the worst/hardest part?
The absolute best part of being an entrepreneur is the freedom you have to chart your own destiny. It teaches you how to trust your gut instincts and to take risks. But on the flipside, the hardest part is dealing with the uncertainty and fear of not being successful. It’s definitely a balancing act but I’ve learned not to fear failure as much, since starting my business.
Did you always know you wanted to be an entrepreneur?
I don’t think I ever dreamt of being an entrepreneur but I always knew I wanted to be an artist of some sort and that I would have to sell my work to make an income. So, it began as just a simple means of me finding a market for my creativity. Since then, it’s been blossoming into a brand that represents fun, boldness and uniqueness and I’m proud of that.
I don’t come from a family of entrepreneurs and I think they were a little apprehensive when I started. More like a lot apprehensive because at the time, I quit my job to start Colour Riot Jewelry. But that was just more motivation for me to keep going. So I think it helped more than it hurt.
Do you believe that anyone can become an entrepreneur? Do you think that everyone should try?
I definitely think anyone can be an entrepreneur and everyone can try. You just have to find that quality that makes you unique and use it to help people. I believe my work inspires people to express themselves through wearable art (jewelry) But someone else could have a talent for something like organizing and find a way to help people with that. Also, the internet has opened so many avenues for entrepreneurs to build a brand, that it's easier to do it now than ever before.
Entrepreneurship teaches you so much about yourself and what you are capable of. I learnt that I’m a lot braver and stronger than I originally thought. It can also open you up to a world of opportunity you would never have dreamt of before. That’s why I think everyone should try it.
How do you keep yourself motivated when you can’t keep going anymore?
Honestly, I’ve found the best way to deal with a lack of motivation is to reach out to other similarly-minded entrepreneurs or mentors. The similarly-minded part is important because reaching out to someone with a negative mindset can derail you even further.
When I felt I couldn’t keep going, I invested in business coaching and that one-on-one mentoring from has really helped me stay on track. (Shout out to my coach Alicia ‘Favala’ Sanchez!) Entrepreneurship can be very lonely journey so it’s always great to have someone in your corner who is guiding and rooting for you.