What do you do? What is the mission of your brand?
I'm a writer and host of The Nia Shanks Show. My mission is to help women achieve their health and fitness goals by becoming the strongest, most awesome version of themselves.
How did your previous experience help you with where you are today?
It developed my passion for helping women discover that health and fitness should be enjoyable. It should be empowering. It should build you up, and not tear you down.
What do you think about your competitors? How do you make sure that your business stays unique?
I don't think I have any "competitors." Sure, there's the mainstream information I completely disagree with, but I have numerous colleagues who are, essentially, spreading a similar message as me, but in their own unique way. To me, this is wonderful. I simply focus on being myself and staying true to my voice and values.
Would you ever consider working for someone else and getting a “regular job”? Why or why not?
Absolutely not. I enjoy my freedom too much. I love creating. I love adding value to the world.
What part of your personality helped you the most?
I don't give up. Even when failure rears its ugly head, I learn from those instances and move on smarter and more determined.
How do you know that it’s a good time to start something? Is it ever the “right time”?
Personally, my best work is driven by passion. When I feel deep within, for example, that "I need to say this." There's never a perfect time, that's for sure. But over the years I've learned what works best for me, and that's crucial.