Interviewed by: Justyna Kedra (firstname.lastname@example.org)
BASED IN: NEW YORK
What is the best part about working for yourself? Would you ever change it?
Working for myself/being an entrepreneur offers me the ability to express myself, my thoughts, visions and the opportunity to create and connect with people. I also allows me the opportunity to fill an unmet but pressing market need for healthy personal care products and the opportunity to contribute to the word by making a direct impact on people's health.
How did your previous experience help you with starting your own business?
Though my extensive previous experience in investment banking I had an opportunity to work with companies in various growth cycles. I learned about the quantitative and qualitative characteristics of the successful business, I have witnessed and worked with the most successful entrepreneurs and have seen what it takes to build and grow/exist these companies.
Is it important to start a business in a field that you are passionate about?
I believe that growing a successful business requires hard work, discipline, long hours and persistence. Being passionate about your business makes it so much easier to do all of this and makes working hard not work, but fun. You are just naturally drown to it, constantly thinking about your business, creation, new ideas and life becomes just an effortless flow of energy/life force. You are becoming one with the creation and everyone around you becomes magnetized by your output and vision. It is this passion that allows you to go longer and further, in spite of any setback and/or
difficulty. Thus, yes - I think passion is a great plus and for me, the basis and foundation of my creation!
Do you see PureBella being a global brand or do you want to keep it small/local?
I intent for PureBella to become a global brand and for our clients to range from individuals to health conscious corporations that care about the health of their clients and employees.
Do you believe that female entrepreneurs should be treated as a separate entity?
No, I don't believe that female entrepreneurs should be treated as a separate entity. I think that both women and men face their own unique challenges when starting and growing the business, but I do think that women can do a better job of helping each other grow and sharing their best practices/resources. Throughout my career I have seen men helping each other through collaboration and ongoing support, we should do the same!
Why do you think so many people limit themselves? What advice would you give them?
I think that there are many various reasons, but to name a few: some just cannot imagine themselves without having a "certainly" of a paycheck and others "operate" from their formed limiting believes about themselves and their abilities/world around them. Very quickly, what they believe becomes reality. For the latter category, I would suggest to question the validity of every limiting believe they hold and to diligently ask themselves, is this belief true and is it adding/expanding/contributing to their life.