Success means... falling in love with your failures.
Three adjectives that describe me are... spunky, curious, visionary.
You can’t run a business without... passion, and lots of coffee.
In the next 10 years I will be... at the forefront of the science-savvy lifestyle, an influencer that champions a science-isn’t-scary consumer cause.
Lizzpstick.com is introducing scientific rigor to Beauty’s creative narrative with honest and transparent content. We translate chemical ingredient lists into plain English, empowering consumers to make informed and personalized purchases, and granting them the choice to ignore marketing ploys. Join us on our mission to replace Big Beauty’s fluff with real, beautiful science!
How did you come up with your business idea? What inspired you?
Lizzpstick’s mission is a perfect marriage of my artistic and scientific interests, but the business was pure accident. I graduated from Columbia in 2016 with a BA in Chemistry, with every intention to go to med school. In need of an easy bench job as I focused on the MCAT, I began work as a cosmetic chemist. I took quickly to the work, equally using my painting and physical chemistry backgrounds to master color design and formulation. My tasks gave my a sweeping perspective of the manufacturing and marketing processes of the Beauty Industry, but also made me witness to many standard industry practices that are in need of some serious change. Bored and frustrated with the industry as is, I left to start a company that presents and implements solutions.
How do you generate new ideas to stay relevant on the market? Is it important to innovate in your space?
Innovation is central to my company’s mission: the general lack thereof in Beauty language and product diversification was one of my primary motivations to start. Though I seek to change the language of Beauty, my content is always made in the spirit of collaboration—never in negative competition—with brands. I constantly look to new marketing campaigns to keep up with Beauty dialogue, but look more to advances in biotech and fashion to better anticipate the next trends and topics.
What is one thing you find to be true that most people would disagree with?
Not all natural chemicals are good, not all synthetics are bad. (This is less a conviction that people disagree with, and more of one that they don’t have enough information to disprove for themselves. It’s a statement that the Beauty industry decided to push, and is now blindly accepted by consumers).
What is your proudest accomplishment of this year? What are you looking forward to the most in the next 12 months?
I launched my site on New Year’s Day! Though a simple enough task, the thought of putting my work out there terrified me. Now that it’s up, I couldn’t be happier about taking the leap. Cheesiness asides, I’m looking forward to the conquered-fears that this year will bring. (I’m hoping a successful fundraising round is one of them!)