BASED IN: NEW YORK
What do you do? What do your services specialize in?
Mariposa Communications is a top fashion public relations and marketing agency located in Soho in New York City – right in the heart of the fashion media world. Since 2009, we have built our business by providing exceptional services to a distinctive set of brands who have a unique approach we truly believe in. We are able to obtain high quantity, high quality press by combining the intimate services of an in-house public relations department with the wide range and exciting offerings of a PR agency.
How do you make sure that your services stand out from your competition and stay relevant in the digital age?
Keep up with the market and always challenge yourself and evolve. Communication is key - our strong relationships with the media of all kinds is crucial and our clients trust us to represent their brands' best interests and relay opportunities and feedback directly to them.
Does your business look the same as you planned it before launching or did you have to adjust a lot of things?
Keeping Mariposa intimate and focused has always been a priority for us and as we grow we always keep that in mind - we would never sacrifice the high quality of the personalized services we offer.
Is it important to mentor/ be a role model to others?
We would not be able to be as successful as we are today without a supportive network of industry friends and mentors. In this industry it is crucial to make fast friends and be sure to keep them them close, even competitors. We always strive to be good role models in everything we do!
Would you ever consider going back to a 9-5 job?
We don't think such a thing exists in our industry, particular in this digital day and age but being an entrepreneur and being able to work with creative, similarly minded businesses is so rewarding, it would be nearly to impossible to give that up.
What is one piece of advice you can give to another entrepreneur?
Don't give up despite the ups and downs when you're getting started - work hard and all of the rewards will come soon!