I am the founder and President of IN GOOD CO, a culture-conscious brand consultancy that aligns people and organizations around a purpose, creates connections and inspires action. We are a global collective of creatives, strategists, designers, thinkers and makers. We work with startups, Fortune 500s and nonprofits to create and align internal and external cultures and build visionary brands.
I don’t leave my house without… COMING BACK AT LEAST ONCE BECAUSE I FORGOT SOMETHING
People would say that I am… PASSIONATE
The most important aspect of any business is… THE PEOPLE
My favorite business book of all time is… IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE
My favorite entrepreneurial organization is… CONSCIOUS CAPITALISM
What is your proudest accomplishment so far when it comes to your business?
WATCHING PEOPLE I HAVE MENTORED BE AWESOME.
What helped you get there?
LEARNING WHAT NOT TO DO AND THINKING ABOUT WHAT I WOULD WANT TO DO GIVEN THE OPPORTUNITY.
Who/What inspires you?
How as being an entrepreneur affected your life? How did it change the way you think about life?
IT HAS ALWAYS BEEN MY OUTLOOK AND APPROACH TO LIFE. I NEVER REALLY KNEW THE RULES (OR WANTED TO) SO I NEVER HAD ANY PROBLEM BREAKING THEM.
Do you believe that there is one specific formula for success? What does it mean to be a successful business owner?
NO FORMULA. SUCCESS IS DIFFERENT FOR EVERYONE. FOR ME IT IS ABOUT SURROUNDING YOURSELF WITH PEOPLE THAT ARE SMARTER THAN YOURSELF, PROVIDING SOME DIRECTION AND INSPIRATION AND GETTING THE HELL OUT OF THE WAY.