BASED IN: Arlington, Virgina
What do you do?
I am the Co-Founder and Chief Revenue Officer for Trustify. Trustify is the first technology platform to connect clients and businesses with a nationwide network of licensed, qualified professionals offering real-time observation and digital monitoring. We provide affordable, confidential on-demand access to experienced private investigators without the typical $2,000 retainer charged by most traditional detective agencies. Our technology provides transparency during the investigation, powering a direct connection between client and the investigator. The result of this real-time communication is cases are solved quickly, efficiently and much more affordably.
How does your previous experience help you with running Trustify? What are some major similarities and differences?
This is my third start-up. Prior to starting Trustify and my former businesses, I was Executive Director for Joint Council on International Children's Services which was one of the oldest and largest international child welfare organizations. The nonprofit world is very similar to the start-up space. You have to wear a lot of hats, be a rainmaker and be industrious. You have to constantly think outside of the box.
Is it important to hire skill or hire people who are passionate about your mission? What is your view on this subject?
I recently wrote an article on this very topic. When people walk into our offices, they are usually surprised to see such a diverse staff with a majority of women team members. I am proud of our gender and racial diversity. We truly have the best team in the world. We were not going to hire just the best coders out of the best college programs. We did not even necessarily want those with extensive start-up background. I wanted individuals who would be a good culture fit, who would give everything they have to Trustify, be able to think outside of the box and add to the great energy we have on our team.
What are your thoughts about owning a business that gives back to the world vs. structuring it purely for profit?
When we created Trustify we wanted to create a different type of company - one built to last. My Co-Founder and husband, Danny Boice and I both started two companies before we formed Trustify and we knew the next company we created would be focused on doing good. Since the first day of our founding, we have partnered with nonprofit organizations we could support with our time, talent and resources. We give significant pro-bono hours to these partner organizations and individuals dealing with missing children cases, domestic violence situations and stalking. Becky's Fund, a leading national organization providing education and services surrounding domestic and intimate partner violence and the National Council for Adoption have also done extensive training with our operations and sales teams to ensure they handle these sensitive cases correctly. We also are proud of our in-house 8 for 8 program in which we have monthly 1/2 days of service for our team to participate in (including adopting a local school). Team members who serve on those days get an additional 8 hours of paid leave to volunteer at the organization of their choice.
Can you tell us a little about what your mission for the company is? What is the big dream?
Trustify was founded to really change the antiquated, fragmented private investigator industry. Our purpose is to give people the peace of mind they need when they need it most - whether they are searching for their birth parents, looking to ensure their potential nanny is the best for their children or receive the information they need for a custody case - we are here for them. It is what our name means - Trust, but verify.
What advice could you give other entrepreneurs?
I would tell my younger self to take a deep breath and enjoy the ride. There are bumps along the way, but there has been such beauty in the journey. If someone told me 15 years ago I would be running a nationwide network of private investigators with my husband, I would have told them they were crazy. I would have also not have gotten so stressed out about the small things. Having 5 kids and running a startup, I often get people inquiring about how I do it all - I just take each day as it comes and have stopped sweating the small stuff.