by Victoria Greene
Becoming an entrepreneur can be scary. Relying only on yourself and your instincts can be daunting — enough to make anyone rethink their decision. But before you give up on the entrepreneurial dream, know that your fears are common and completely manageable. Here are four deep-seated fears every business owner faces, and how you can overcome them. These lessons will be useful for anyone who’s ever gotten that sinking feeling in the pit of their stomach when someone asks “how’s business going?”. Step away from the fear and stand up proud.
You’re a perfectionist. I’m not surprised – plenty of entrepreneurs are. When you know how you like things done, working for yourself just makes good sense.
While having high standards is a great attribute to have, being a perfectionist can also make the idea of getting anything done to such a high level daunting. You may be stalling with your latest web rebrand, eshot, or tweet — probably feeling like you’re not getting anywhere...STOP.
How to overcome it:
Along your business journey, you’ll encounter plenty of ups and downs, many of which will be out of your control. All you can do is focus on the things you can control and do them to the best of your ability. There are plenty online tools to help you maintain your high standards, so take advantage of the entrepreneur’s toolbox and don’t be afraid to experiment. Experimentation, not perfection, should be your guiding principle.
Grammarly: A free plugin to make sure your spelling and grammar are on-point — this is awesome for anyone who has been knocked back before when it comes to writing
Canva: Using Canva you can make your social graphics look super slick and professional — and you don’t need any design knowledge. You can even use it to create ezines and downloadables
Mailchimp: The most succinct email marketing software around, allowing you to reach out to your customers with ease — no HTML email coding required.
It’s a common fate for an entrepreneur’s health and social life to take a beating after starting a new business, but it doesn’t have to be.
How to overcome it:
Contrary to popular belief, your business doesn’t have to be your entire life for it to be a success. Finding that work-life balance may be as simple as utilizing some choice tools to make you more efficient. Automation isn’t about losing creative control — but about putting more creativity back into your business.
Spending all your time on social? Try using social media automation tools that let you switch between platforms and schedule posts with ease. They will help you design a more coherent social strategy.
Drowning in supplier emails? Consider using AliExpress: a well-known dropshipping marketplace. This site is perfect for ecommerce entrepreneurs, as it helps you source quality wholesale products for your online store quickly and easily, removing a lot of the hassle from ecommerce logistics.
Whatever it is that you do — go out and find out what the popular hacks and shortcuts are, and don’t be afraid to embrace automation when it makes sense for your business.
When starting out with a new venture, you may be surprised by how much you’re expected to know. The fear of being asked a question and not knowing the answer seems terrifying. How the heck do I learn all of this new stuff?
How to overcome it:
Plenty of entrepreneurs are new to the more technical and financial sides of business, but that doesn’t mean that they can’t quickly get up to speed.
Khloe Thompson, creator of Khloe Kares and featured here on We Rule, is a lot younger than the average business owner, but she didn’t let that stop her. Instead, she chooses to learn as she goes. Her business is now two years old and she’s a source of inspiration for many others! Learn from her fearlessness.
If you’re struggling to do something, whether it be creating a website, optimizing for SEO, or analyzing financial data, there are plenty of online resources to help you learn. Try Udemy or Linkedin for easy-to-follow online courses, or get involved on a business #TwitterChat.
While it’s always great to learn, there are plenty of online subscriptions that do a lot of the heavy lifting for you, especially when it comes to the nuts and bolts stuff like building a website and bookkeeping. For those of you interested in running an online store, Shopify’s store builder or similar options like Wix and Squarespace can have you up and running in no time — don’t over-complicate your first website iteration and focus on getting to market fast instead. For people struggling with their financials — it’s a good idea to pay for a high-powered VA or local accountant to take a look at what you’re working with.
We’ve all heard the bleak statistics: 90% of startups in America fail, with many not even reaching their first year anniversary...but does that really mean we should all just give up?
How to overcome it:
Embrace failure. It may sound pessimistic, but if you’re set on the life of an entrepreneur, failing comes with the territory. No matter how hard you try, at some point you will fail.
We may not be able to control how well our ventures do, but what we can control is how we react to our failure. Do you get knocked down and stay down? Or do you dust yourself off and get up, ready for round two?
Whether you’re afraid to fail, look stupid, or give up on the things you love — don’t let these fears stand in your way. Every new business owner has to face what they are afraid of at some point, but armed with the correct tools, resources and a positive mindset, you can and will overcome them.
ABOUT THE AUTHOR
Victoria Greene: Writer & Entrepreneur
I always knew I wanted to work for myself, I just wasn’t sure what I wanted to do. When I finally took the plunge to become an entrepreneur, it was the best decision I ever made. Now I love sharing my advice to help others have the courage to take the jump into entrepreneurship.