Heidi Rauld is a woman of many hats — one being the tiara she wore, after being named Miss Illinois in 2006. A wife, mother, marketer, entrepreneur, photographer and philanthropist, Heidi is a Passionista to her core.
Her passion for the arts led her to pursue a Bachelor of Arts in Photography from Columbia College Chicago. During her 20 years of training in classical ballet, she performed as a professional cast member in The Magic of the Nutcracker and the Matthew Geiger Dance Project. After winning the title of Miss Illinois, Heidi spent her year of service as an activist and spokesperson for several national charities. She went on to compete in the Miss America pageant in 2007.
Since then, Heidi has held prestigious roles in the world of business as Marketing Specialist for Liberty Tire Recycling, the nation’s largest tire recycler, and Business Development Manager for Topaz Labs, a company specializing in photography software. Currently, she partners with her husband, Mauricio, on the marketing efforts behind their two companies, Premier Law Group and Solera Vida.
In 2015, Heidi and her family left their home in Austin, Texas to become residents of an island in the country of Belize. She documents their adventures (boating, swimming, snorkeling and sampling the local Caribbean cuisine) on her lifestyle blog, A Beauty Full Life, with the hope of finding and creating beauty in every area of her life.
What do you do?
My husband and I partner together on our two businesses, Premier Law Group and Solera Vida. Premier Law Group focuses on helping business owners protect their assets and assisting investors to syndicate real estate deals. With Solera Vida we are working to create a line of wine and cheese related physical products. Our goal is to create beautiful, easy to use products which blend harmoniously into your life.
In your own words, what does it mean to be Passionista?
Being a Passionista means you are a strong woman who has a zest for life and big dreams. A Passionista doesn’t let anything stand in her way on her path to personal and professional success. She has passion, integrity, and is willing to work hard and make sacrifices in order to achieve her goals.
Is it important to have mentors and mentor other people? Why?
I believe mentors are vital to success. It is important to know what gaps exist in your knowledge and skill base, so you can actively seek out mentors who can help you overcome your weaknesses. These mentors most often come in the form of personal relationships, but you can also learn a great deal by studying the work of authors and speakers who are experts in your particular field. And of course, mentoring others is a great way to pay it forward.
What has been your key to success throughout your entrepreneurial journey?
Having a great partner has been my key to success. As I stated earlier my partner is my husband, we have very different skill sets (my area of expertise is marketing and design, while his is in law and investing), but what makes our partnership work is that our skill sets complement each other and therefore allow us to be more well-rounded. It’s awesome to have a partner who is as committed as you are to your mission, but who also brings out the best in you.
What does success mean to you? What does it mean to “be successful”? Can it ever be fully achieved or is it something that comes and goes
Each person has their own definition of success, but for me it comes down to being both personally and professionally fulfilled. In order to feel successful I need to know I’m using my talents and skills to the best of my ability in order to achieve something worthwhile. I’m also someone who never wants to be stagnant, so an important part of success for me continual growth in every area of life. If I’m continually growing and bettering myself, I feel successful.
What are some ways we can inspire others to start their own businesses and build them to last?
One of my main grievances with our education system is most schools teach students to be employees rather than entrepreneurs. As a result, most successful entrepreneurs have learned their craft outside of the walls of traditional education establishments. Therefore, I would encourage young girls to get real world experience in their area of interest and find women mentors who are already building successful businesses.
What is one piece of advice you can offer our readers and other entrepreneurs? What is the most important to keep in mind?
The most important piece of advice I can offer is to be continual students. Never stop learning. On the business side continue to learn about your field; study successful businesses, read business development books, join mastermind groups, and follow the latest marketing trends. Just as important is growing as an individual and a leader; attend personal development and leadership seminars and figure out your areas of weakness and then find books and resources to help you in overcoming them. If you focus on continual growth and improvement nothing will keep you from being able to reach both your personal and professional goals.