Interviewed by: Justyna Kedra (firstname.lastname@example.org)
What do you do? What do your services specialize in?
We run a boutique PR firm specializing in fashion accessories. That's what we know and love and what we have been focusing on as Mariposa for more than 7 years now!
How do you make sure that your services stand out from your competition and stay relevant in the digital age?
Keep up with the market and always challenge yourself and evolve. Communication is key - our strong relationships with the media of all kinds is crucial and our clients trust us to represent their brands' best interests and relay opportunities and feedback directly to them.
Does your business look the same as you planned it before launching or did you have to adjust a lot of things?
Keeping Mariposa intimate and focused has always been a priority for us and as we grow we always keep that in mind - we would never sacrifice the high quality of the personalized services we offer.
Did you (do you still) have mentors? Is it important to mentor/ be a role model to others?
We would not be able to be as successful as we are today without a supportive network of industry friends and mentors. In this industry it is crucial to make fast friends and be sure to keep them them close, even competitors. We always strive to be good role models in everything we do!
Would you ever consider going back to a 9-5 job?
We don't think such a thing exists in our industry, particular in this digital day and age but being an entrepreneur and being able to work with creative, similarly minded businesses is so rewarding, it would be nearly to impossible to give that up.
What is one piece of advice you can give to another entrepreneur?
Don't give up despite the ups and downs when you're getting started - work hard and all of the rewards will come soon!
What do you do?
I am Fashion Stylist. I dress people and put their looks together for a living. I am also a guest blogger and Life and Style Contributor.
What is the best part about working for yourself? Would you ever change it?
The best part about working for myself is that I decide the direction that I want to go in.I make all of the decisions for my branding direction. I am pleased with that. I have worked for other people and love working with others, but there is nothing like the feeling you get when you are being recognized for all of your hard work. I am the first person to arrive and the last person to leave. I love it.
If you could give your younger self one piece advice, what would it be?
If I could give my younger self advice it would be to relax and enjoy the process. I think that my life experiences have helped to build my character and patience. If I started earlier I think that I would be ahead of the game. But I am happy I didn’t because I am more equipped to handle anything thrown my way now.
Why is it important to have internships and work for other people?
It is the most important thing to intern for other people because you learn to grind and hustle. It is then that you discover that you are truly doing what you love because you love it. Without the monetary gain, you thrive and show how passionate you are about learning your craft. I interned in New York City for top stylists and I would do it all over again because the education is invaluable.
How important was social media to find new clients / spread the word?
Social media was and is still very important for my business. I reach so many people through social media that I would not be able to reach without it. IT is a place where people can see your work and get in touch with you, and provide you with opportunities. It is definitely a helpful tool That I am thankful for. I also get to see what is going on all over the world in Fashion through the eyes of social media.
Do you believe that female entrepreneurs should be treated as a separate entity?
I believe that female entrepreneurs should be treated equally. At the end of the day we are all human. Female entrepreneurs should be given the same opportunities as men. A gender should not even be brought into the equation when business is the topic. We should all be judged on qualifications. Our businesses should speak for themselves. I am all about productivity and working together regardless of gender.
Why do you think so many people limit themselves? What advice would you give them?
I think that people limit themselves because they are taught to get a job, and not to follow their dreams. I think from an early age we see our parents go to work for someone else and we grow up thinking that is the optimal goal. I never put myself in a box of just working for someone else. Working for others is great, and the choice of deciding what to do with your life is yours. We all play our part. My advice to those that limit themselves is to take some time to themselves, think about what they would be doing if they did not have to worry about money and whatever comes to mind is what they should do. Doing what you are passionate about will lead to making a living eventually. Do not limit your self. Do what you love without a limit. that is what inspired me to do Fashion styling. My love for fashion without a limit.
INTERVIEWED BY: JUSTYNA KEDRA (email@example.com)
How does having children help you with your business? What are the advantages?
Being a mom is one of the most rewarding experiences in life. The three of us actually met in a baby yoga class, and love participating in various baby activities like gymnastics, music and swimming. Not only are these classes fun and educational for the babies, but it allows us as moms to meet our peers, which is really our target market. Intimately knowing the ideal customer for your product can help you immensely when conceiving a marketing strategy. Also, we use the product ourselves! Using the product yourself every day reveals its strengths and highlights where it needs improvement and allows you to edit from there. Having children essentially allows us to immerse ourselves completely into the brand, since we are our own ideal customer. Our babies are our inspiration for the product and the motivation to make it the best possible form that it can be.
Why is it so important to perfect your first product/base idea?
It is important to develop your brand slowly and thoughtfully so that you are able to control the process. If you expand too rapidly steps may be overlooked and important details may fall between the cracks. Having one product to begin with allows us to focus limited resources more directly, which in turn will ensure we maximize the quality of what we are producing. It may seem like a slow process, but taking your time to respond to your target market's feedback and ensuring that this is a path you should pursue will save time and money in the long run. In addition it will help build a strong foundation of customers who know they can count on your brand for high standards. Then, when you produce additional products in the future your base customers will be more likely to return and spread the word about your brand. We wanted to ensure our covers are the best possible product out there.
How did you create your first product? Did you outsource or was it by trial and error?
Our first product, which is our car seat cover, was conceived by the three of us in a truly organic process out of the shared desire for a better car seat cover than what was currently on the market. The process sort of went from typical complaining during a "play date" with our newborns to problem solving, sketching, and then the next thing we knew we were cutting up an old bathrobe and sewing together our first prototype. We did MANY iterations before getting to our current cover because we felt that if we were going to do this, we had to make sure we truly believed in our product. It was such a great process though and solidified our love and belief in our car seat cover - it truly is the best any of us have seen or used!
How did you know that “Boho Cheeks” was the right name? What was the idea behind it?
We wanted the name to be a play on words that took something very chic, sophisticated, and fashionable and made it into something with a cute baby twist. Boho Cheeks was the perfect combination that brought that vision to life.
What advice could you offer to other aspiring entrepreneurs?
We think the most important thing for aspiring entrepreneurs to remember is that you have believe in your product. Business is tough. From start to finish, getting your product moved from conception to manufacturing and available to the public can be a lengthy process. Other businesses involved in your production can be difficult to deal with. If you don't start off with rapid sales and rave reviews it can be hard to stay positive. However, if you truly believe in your product, put in the hard work to make it a success, and listen to your customers you have the ingredients for a very successful business.
Starting a business takes courage. Would you encourage other people to take that step anyways?
Starting a business can be downright scary, but if you have an idea that you truly believe in you should muster the courage to share it. You will be surprised how much the people around you will encourage you and embrace your product. Starting our business wouldn't have been possible without our network of family and friends who were ready and willing to share their personal expertise. Don't ever be afraid to ask for help along the way and take the plunge. There is nothing more rewarding then making your first sale to someone who is a complete stranger. It makes all the hard work totally worth it.
INTERVIEWED BY: JUSTYNA KEDRA (firstname.lastname@example.org)