Success means… goal achievement
Three adjectives that deserve me are... persevering, generous and integrity
You can’t run a business without… stamina - the ability to sustain a prolonged physical and mental effort
In the next 10 years, I will… still be an artist and entrepreneur holding on to my mission and supporting other artists and entrepreneurs. I hope to also be relaxed and enjoying the fruits of my labor.
I am an entrepreneur Co-Founder of Punto pace and also the Executive Director of Group .BR and Co-Artistic Director of Nettles Artists Collective (a resident of Punto Space). Punto is an intimate event venue that features an elegant space for social, corporate and fashion gatherings or pretty much any event your creative vision can imagine. Punto differs from other event spaces where its owners are artists and bring their creative mind set to complement the vision of any event. Group .BR is NY's only Brazilian theatre company with the mission of spreading the Brazilian culture through performance art. Nettles is an award-winning Latina run company that provides a platform for the performing and visual arts.
What motivated you to become an entrepreneur? Is having your own business something you always wanted to have?
My thirst for autonomy is what motivated me to become an entrepreneur. It is not so much that I always wanted to be an entrepreneur, it is that I always had a vision of my own for my art and my business endeavors and I wanted to make that a reality.
How did you come up with your business idea? What inspired you?
I didn't come up with the business idea on my own. One of my business partners, Sandie Luna, gave us the idea of having an event & performance raw space where we could nurture our art while also providing our community with space for social events and artistic gatherings. It was a perfect combination for us to realize our dreams and also include our community.
What were you doing before this? How did it prepare you for the entrepreneurial life?
I have always been a performing artist, director, and acting coach. Being an autonomous artist in New York City prepares you for almost anything in life. We are constantly dealing with rejection and having to build our own paths and businesses as we go. I add that being a mother also prepared me for the entrepreneurial life. More than being an artist, being a mother makes you deal with the unexpected and always trying to do your best because you never know how your child is going to be affected by our world. You just have to be present in the moment, listen to the child and make decisions as you go always adjusting to what you had previously planned. Does that sound like owning a business, or what? It is definitely what people say: having a business is like having a baby.
Do you have a fixed work routine? Is it important to have one?
I do have a basic routine: I first prioritize responding to my most important emails. My pet peeve is leaving people waiting for me to answer. My next priority is taking care of priority deadlines for the day/week. It is not so much a routine as it is a system as my schedule can change at a moment's notice. I think everyone needs to listen to themselves and feel what is their OWN system. There is a great deal of self-awareness involved in an entrepreneurial lifestyle. Routine and systems are important as long as they fit your own way of doing your work with integrity, consistency, and perseverance.
How do you generate new ideas to stay relevant on the market? Is it important to innovate in your space?
Innovation is always good, especially in today's volatile world. The generation of new ideas comes from listening and paying attention to the world around me. Intuition and self-awareness play a huge part of cultivating new ideas. Once we know and trust ourselves enough to make a decision, we are ready to take risks on new ideas and really own them. How to stay relevant in any profession or industry is related to being open to the consequences of your decision. There are limitless chances to go back and try something different. Taking the risk to always pursue innovation means if and when we fall or it doesn't work we are in the habit of recovering quickly and growing through those discoveries.
What are your short/long term goals?
My long-term goal is to maintain the mission of my three enterprises PUNTO, Group .BR and Nettles Artists Collective. For PUNTO, my short-term goals this year include focusing on our business goals and positive revenue. I also want to make sure that Group .BR and Nettles create quality art and meaningful productions while sustaining and supporting our artistic community.
What sacrifices have you had to make to be a successful entrepreneur?
In the beginning, I had to sacrifice a lot of family time with my husband and son which really broke my heart. I had to juggle my personal projects in order to put my focus on our business. I worked steadily to make that sacrifice count and also to cap it from becoming a runaway train. I am happy to report I am back to a more balanced life with more family time and time to work on personal projects currently in development.
What is your greatest fear. How do you manage it?
My greatest fear is to not be able to leave a legacy to the next generation so I do my best to make sure I do my part to leave the world a better place than I found it. I hope to be an inspiration to whoever is coming next. I rely on my Hatha practice to work through fears.
How far are you willing to go to succeed?
As far as success wants to go. It is not up to me to measure that. I just stay focus in my mission and the vision I have for my endeavors.
If you were a book, what would your title be and why?
I would definitely be Ulysses by James Joyce because of its stream of consciousness and free style of writing. Yet the book stays focused on one topic while allowing the thoughts to go back and forth. Joyce fascinates me.
Did you have to fire someone before? What’s the best way to go about it?
Yes, I try not to take the firing route to often bu have fired people before. It's not an easy task but the best way to go about it, in my view, is to be candid about the situation. Letting the person know what the choice is that has been made and why. Also, depending on the reason you are firing that person, it is important to offer insight on how they can improve on their next position. Sometimes it has nothing to do with the person and more relates to what is best decisions for the company.
Who is the one super successful person you look up to? Why them?
I don't have a one super successful person I look up to. I think that my business partners and the people that surround me are the ones who feed me with their anecdotes, favorite quotes, and ideologies on a daily basis. Rather than one successful person that is my focus, I believe that there are many of them who will feed you what you need for any given moment. You just have to be aware and keep your eyes opened to what the universe is trying to tell you.
What is one thing you find to be true that most people would disagree with?
I think that we can change the world one step at a time by supporting those around us. Sometimes I get criticized for being such an ideologist but I do believe that the universe gives us exactly the amount of work we are able to handle. It is up to us to accept the load or not and move forward.
What are some pros and cons of having (OR not having) entrepreneurial parents?
The pro is that you are a pioneer. The con is that you are a pioneer. Being the first one in the family to start something of that nature can be an overwhelming task but this is basically the only pro and con I see as long as your parents support you in anything you do.
What is your proudest accomplishment of this year? What are you looking forward the most in the next 12 months?
I am very proud of the recognition I received last year but, to my surprise, this year kicked off with 2018 Brazilian International Press Award nominations for productions I worked on with love last year as both a director and performer. Bother Line, a one-woman show produced by Nettles Artists Collective based on identity distortions has been nominated for Best Local Production in Theater. Gio Mielle, the creator and sole performer of Bother Line, has been nominated for Best Female Theater Actor. An event Group .BR produced surrounding famed writer Clarice Lispector won a nomination for Best Cultural Event, and Group .BR is nominated for the Best Cultural Institution. I am most looking forward to living my mission by supporting other women and entrepreneurs and artists in my field this year and creating more art so we can grow together. I've also been approached to direct and perform in a few different theater projects.