BASED IN: NEW JERSEY
How does having children help you with your business? What are the advantages?
Being a mom is one of the most rewarding experiences in life. The three of us actually met in a baby yoga class, and love participating in various baby activities like gymnastics, music and swimming. Not only are these classes fun and educational for the babies, but it allows us as moms to meet our peers, which is really our target market. Intimately knowing the ideal customer for your product can help you immensely when conceiving a marketing strategy. Also, we use the product ourselves! Using the product yourself every day reveals its strengths and highlights where it needs improvement and allows you to edit from there. Having children essentially allows us to immerse ourselves completely into the brand, since we are our own ideal customer. Our babies are our inspiration for the product and the motivation to make it the best possible form that it can be.
Why is it so important to perfect your first product/base idea?
It is important to develop your brand slowly and thoughtfully so that you are able to control the process. If you expand too rapidly steps may be overlooked and important details may fall between the cracks. Having one product to begin with allows us to focus limited resources more directly, which in turn will ensure we maximize the quality of what we are producing. It may seem like a slow process, but taking your time to respond to your target market's feedback and ensuring that this is a path you should pursue will save time and money in the long run. In addition it will help build a strong foundation of customers who know they can count on your brand for high standards. Then, when you produce additional products in the future your base customers will be more likely to return and spread the word about your brand. We wanted to ensure our covers are the best possible product out there.
How did you create your first product? Did you outsource or was it by trial and error?
Our first product, which is our car seat cover, was conceived by the three of us in a truly organic process out of the shared desire for a better car seat cover than what was currently on the market. The process sort of went from typical complaining during a "play date" with our newborns to problem solving, sketching, and then the next thing we knew we were cutting up an old bathrobe and sewing together our first prototype. We did MANY iterations before getting to our current cover because we felt that if we were going to do this, we had to make sure we truly believed in our product. It was such a great process though and solidified our love and belief in our car seat cover - it truly is the best any of us have seen or used!
How did you know that “Boho Cheeks” was the right name? What was the idea behind it?
We wanted the name to be a play on words that took something very chic, sophisticated, and fashionable and made it into something with a cute baby twist. Boho Cheeks was the perfect combination that brought that vision to life.
What advice could you offer to other aspiring entrepreneurs?
We think the most important thing for aspiring entrepreneurs to remember is that you have believe in your product. Business is tough. From start to finish, getting your product moved from conception to manufacturing and available to the public can be a lengthy process. Other businesses involved in your production can be difficult to deal with. If you don't start off with rapid sales and rave reviews it can be hard to stay positive. However, if you truly believe in your product, put in the hard work to make it a success, and listen to your customers you have the ingredients for a very successful business.
Starting a business takes courage. Would you encourage other people to take that step anyways?
Starting a business can be downright scary, but if you have an idea that you truly believe in you should muster the courage to share it. You will be surprised how much the people around you will encourage you and embrace your product. Starting our business wouldn't have been possible without our network of family and friends who were ready and willing to share their personal expertise. Don't ever be afraid to ask for help along the way and take the plunge. There is nothing more rewarding then making your first sale to someone who is a complete stranger. It makes all the hard work totally worth it.