BASED IN: NEW YORK
I’m the Creator of WORK BIGGER, an immersive eight to 12- week coaching and strategy program that helps young professionals find their mission and lead with it in every aspect of their job search. In conjunction with the program, I launched WORK BIGGER with a focus on redefining what we call work. The goal is to empower all of us to think bigger about our work lives so we can work from a more creative, fulfilling, and of course, strategic place.
And lastly, I lead and manage several business development activities at the Associated Press to drive revenue and innovation at a traditional company.
I love my work!
What is the best part about being an entrepreneur? What is the worst/hardest part?
Entrepreneurship has helped me grow in ways I couldn’t imagine several years ago. First, it’s pushed me to become a bolder, more engaged and mission-driven person. I used to work from a place of fear and lack of confidence was always an issue. However, now I’m on a mission to create big changes in the world. My fear and lack of confidence can’t be front and center. I’ve got work to do!
With that being said, fear and worry is still an issue. The self-doubting words have become companions that live with me, but that I don’t let guide me.
Do you think you want to start other businesses in the future or do you want to keep growing this one as long as possible? What is the dream?
I launched WORK BIGGER in January, which was a transition from my first company, BOULD. I’m working to get this new platform off the ground, and I’d like to use this program and platform to eventually impact the education space. Our work lives are significantly driven by our education, so you almost can’t address one without the other. I can definitely see new businesses forming from this one, as this is just the beginning of the work I want to do.
Is it important to set goals or is it better to just “go with the flow”? What is your strategy?
Goals are key and so powerful! You need to know where you’re going before you get there. You have to have a vision. This is also the focus of WORK BIGGER.
However, if you’re a new entrepreneur and you’re not sure how to move ahead, going with the flow and testing little by little can be very beneficial and great for learning. When I started working on my first company, I was pregnant and had started a full-time position at the AP. I decided to go with the flow in the first few months rather than create set goals. I needed that time to learn and discover what worked and what didn’t. This should really be a short-term approach.
How important is your network? Is there such thing as doing it alone? What is your view on “solopreneurs”?
I can’t stress enough the importance of your network!
First, starting a company is emotionally, mentally, and physically challenging. As a mom with a full-time job and a business, I couldn’t do any of this without my husband, family and friends.
Second, I’m a member of Dreamers // Doers, and having this support system has been incredible in launching my new platform. I’ve been able to learn and move more quickly than I did with my first company, not just because I learned so much from my first business, but because I have more emotional support and access to resources.
You can try to do it alone, but why would you? It’s much lonelier and less fun.
What is one (or more) piece of advice you can offer our readers and other entrepreneurs that are reading your interview? What is the most important to keep in mind?
Take care of your health. You can’t succeed when you’re burnt out and stressed. You also can’t be your most creative self, which is critical in solving the problems you’re trying to solve.
I know this from personal experience because I’ve been through burnout countless times, and one day I decided I’d had enough. It wasn’t serving me, my family and friends, or my business.
Changing the way we work is a big focus of “redefining what we call work.” Work and commitment are not about logging in 16-hour days and checking 30 things off a list. We can accomplish so much more when we’re healthy. We access the best parts of ourselves. That’s how we create change.