At My Wellbeing, I and my team take the guesswork out of finding the right therapist in NYC. Through our free, brief questionnaire, we learn about therapy-seekers preferences to connect them with a therapist who matches their needs in terms of logistics like fee and location, technique, and personality. The person seeking therapy does not need to know a thing about the therapy field or any jargon within it, that's what we're here for. They only need to be equipped with a desire to learn and heal. We handle the rest.
How did you come up with your business idea? What inspired you?
My own search for a therapist, and experiencing first-hand how hard it was, inspired the initial seeds of My Wellbeing. Ultimately, it took working in an outpatient clinic as a social worker and hearing stories from 100s of other people just like me who were also having difficulty finding a therapist, for me to learn that I was not alone, and the problem was way bigger than I realized. When I cross-checked with therapist colleagues and peers, I learned that therapists experience trouble connecting with compatible clients, too. I felt I was in a unique position, understanding both groups, to bridge the gap.
What were you doing before this? How did it prepare you for the entrepreneurial life?
Prior to launching My Wellbeing, I was earning my Master's in Social Work (MSW) at NYU and promoting my debut award-winning narrative nonfiction book, Somehow I Am Different. Crowdfunding toward what would eventually become my book, and bringing the book's concept from early idea to fruition, was my first real entrepreneurial experience. After that, I was bitten by the bug and couldn't turn back. I find many systems exist and continue to function in an outdated way only because we become accustomed to a certain way of doing things and don't think to switch things up. We actually don't realize how relatively straightforward it can be. Not easy, because entrepreneurship carries many challenges, but tangible. So much technology and innovation is available today to help systems become better, easier to use, and more enjoyable. I am focused now on bringing innovation to the therapy space, while maintaining and reinforcing what's most important: the healing nature of an in-person, human relationship.
Do you have a fixed work routine? Is it important to have one? Any tips for our readers?
Most entrepreneurial ventures require diligence in terms of setting goals and remaining focused on what you need to do in each given week to reach those goals. For me, this is as granular as booking out my calendar with time windows I anticipate needing for each given task and goal, and sticking to that window to work toward those goals. However, most entrepreneurial ventures also call for some flexibility: some weeks, you may work extra long hours depending on an upcoming event or deal, and other weeks, you may have a bit more flexibility. Often, an unexpected turn, high or low, will call for some maneuvering, both emotionally and in terms of your schedule.
One thing often overlooked by entrepreneurs is having a fixed self-care routine to balance the highly demanding work routine. As for my routines: I am diligent about eating breakfast, I do my best to get an adequate amount of sleep each night, I go to therapy weekly, and I do my best to exercise at least 2 times per week. I have a very nurturing support network of other founders, friends, family members, my therapist, and my boyfriend. Entrepreneurship is not possible without surrounding yourself with the support you need. What each person needs is so unique to the individual, but it's critical to devote time to learning what that is, and ensuring you are receiving it.
How do you generate new ideas to stay relevant on the market? Is it important to innovate in your space?
The most powerful new ideas I prioritize are either inspired by pain points I have myself experienced as someone looking for a therapist or as a therapist working with therapy-goers, or they are answers to pain points that seekers or therapists I am already working with have expressed to me. No matter how wonderful your product or service is, it can always be better, and there may be features or details you have overlooked. This does not mean you've failed, it means you have opportunities to improve. It's important to keep avenues of communication open with those you work with and to source feedback from diverse perspectives to overcompensate for blindspots you may not realize you have.
What are your short/long term goals?
My Wellbeing's short-term goals are to connect with more diverse therapists in NYC to provide an extensive healing opportunity for therapy-seekers. We are also actively promoting content and connecting with therapy-seekers to help them find their best therapist fit. Right now, we focus on making connecting with the right therapist as effortless, accessible, and enjoyable as possible. Over time, we look forward to innovating the experience of therapy from start to finish, and incorporating more control over things like space, sound, light, and smell, to empower therapy-goers to feel safe, calm, and inspired from the moment they begin thinking about therapy through the moment they walk out the door after a session.