Success means… doing what you love and doing it well.
Three adjectives that deserve me are... resilient, scrappy and passionate.
You can’t run a business without… pushing through all the bad times and learning from your mistakes.
In the next 10 years I will be… running a successful business that I can one day groom my daughter to take over, assuming she wants it of course.
Ever get frustrated not knowing what to get someone as a gift? We know the feeling all the too well and built a business to solve just that problem. Outgift is an intelligent gift recommendation platform that combines artificial intelligence with a thoroughly vetted product portfolio to find you the perfect gift in under a minute. Our value proposition is that we help consumers discover awesome new products based on their recipient's unique profile and we help retailers get their products in front of the right consumers just in time for that important occasion.
How did you come up with your business idea? What inspired you?
A few years ago, I had to travel to Switzerland for work for three months and before I left, my husband bought me a birthday gift in a beautifully wrapped box and I couldn't be more excited to open it. My excitement was short-lived when I opened it to find a pair of nail clippers and filers (which my husband enthusiastically claimed to be the best on the market and reasoned would come in handy when I wouldn't be able to find a manicurist in a foreign country). It hit me then that he could use help in finding better gifts and I just happened to be the resident go-to gift idea generator for our friends and family - viola, Outgift was born. In his defense, I still have and use the manicure set and it really is best-in-class.
What were you doing before this? How did it prepare you for the entrepreneurial life?
Before starting Outgift, I spent the better half of a decade working in consulting, investment banking and private equity investment. All of my roles required me to manage deals, projects, budgets, deadlines and teams which prepared me well for managing a startup. Working in a generally cut-throat environment also gave me the thick skin I need to power through rejection and learn from my mistakes without letting it get me down.
How do you generate new ideas to stay relevant on the market? Is it important to innovate in your space?
I find that conversations and relationships are the best way to stay ahead of trends and discover new products, platforms and ideas. I love talking to people about Outgift's mission and goals and more often than not, get fresh takes and great ideas on the business through unsolicited feedback. I can't tell you how many amazing new products I've discovered and sourced for the platform by talking to people about what they're loving right now.
What are some pros and cons of having (OR not having) entrepreneurial parents?
I come from a family of entrepreneurs and small business owners in the restaurant and real estate space. Their constant reminder to me that starting, growing and running a business is extremely difficult is a blessing in disguise since it's mentally conditioned and prepared me for the long journey ahead. Despite all their efforts to get me to pursue a more "stable", corporate career with these pearls of wisdom, it hasn't deterred me from starting my own company - I guess the apple doesn't fall far from the tree.